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Major Tom

Senior Social Media Strategist

Creative & Strategy · Vancouver, British Columbia
Department Creative & Strategy
Employment Type Full Time
Minimum Experience Experienced

 

Major Tom is the next iteration of digital marketing — a full-service agency that’s been purpose-built to help organizations thrive in an increasingly complex landscape. We’ve been serving our partners from our offices in New York, Toronto, and Vancouver since 2000.

 

Major Tom is committed to creating a diverse and inclusive environment for our team, our partners, and our clients. We believe that diversity contributes to the success of our business and the well-being of our employees.

 

Who We Are: 

A team of industry-leading specialists, we are hand-picked from across the globe, covering the full spectrum of strategy, marketing, development, and creative. Made up of some of the brightest minds on the web, we humanize modern marketing, cutting through the noise to bring clarity to our clients.

 

We’re committed to teamwork and leveraging the unique knowledge of every individual. We believe that passion and accountability are critical to delivering exceptional work. Our biggest heroes bring humility, an open mind, and a positive attitude to our team every single day.  We’re an informal, yet professional group that truly cares about one another, and our culture is probably articulated best on sites such as Glassdoor, Facebook, and Instagram.  We highly encourage you to check these out if you want to know the real deal.

 

We’re fortunate enough to have an enviable roster of international clients that includes NYU, COBS Bread, Holt Renfrew, Pirelli, NBC, Orkin, KPMG, Denny's, and Cactus Club Cafe.

 

Who We're Looking For:

We're on the lookout for an experienced and skilled Senior Social Media Strategist to join our growing team! The Senior Social Media Strategist is a key position at Major Tom, and is responsible for defining and executing on clients' social strategies across multiple channels, including Facebook, Instagram, LinkedIn, TikTok, and Twitter. You will collaborate with a group of Account Managers across Canada and the US, and also leverage the knowledge and expertise of our current Creative/Social department in Vancouver.

 

This position is an integral part of our social team, and will contribute strategic and creative thinking. The Senior Social Media Strategist will have in depth experience managing paid and organic social. The successful candidate will also have high fluency in social media strategy creation and execution, along with strong presentation and client relationship skills. You should have knowledge of various social media management tools and be well versed in reporting, with ability to extract actionable insights from analytics. 

 

What We’re Looking For: 

The Must-Haves  

  • 5+ years of professional experience managing social media channels and providing strategy recommendations to internal or external stakeholders

  • Extensive knowledge of social media with a passion for creating fresh ideas

  • Comfortable developing high-level strategies as well as leading tactical execution

  • Deep understanding of social media and marketing trends with the ability to translate those understandings into insights and recommendations

  • Proven experience managing and optimizing paid and organic social media campaigns on all major platforms

  • Experience with digital content management tools as well as digital marketing analysis platforms including Google Analytics and Hootsuite

  • Able to understand and interpret data using analytics and reporting tools 

  • Able to use data and metrics to back up assumptions and develop business cases

  • Able to demonstrate how social media tactics and campaigns contribute to broader social media or marketing strategies and client business or marketing objectives

  • Excellent written and oral communication and presentation skills

  • Excellent project management skills

  • Thrives under pressure and able to manage multiple, competing priorities simultaneously while maintaining high attention to detail

  • Strong interpersonal and leadership skills

 

What We’re Looking For: 

Not Deal Breakers, But Added Assets

  • Experience in a management role leading the creation and implementing digital/social media strategies and campaigns

  • Experience sourcing, vetting, and managing influencer partnerships for campaigns and ongoing brand engagements

  • Experience with AirTable, Adobe CS

 

What You'll Get To Do:

  • Conceptualize, drive, implement and present social marketing campaigns and social strategies that achieve client business or marketing objectives

  • Create social media content to deliver on the social strategy and client brand guidelines

  • Publish content on social media channels according to content calendars and strategy

  • Define objectives and key performance metrics for social media efforts, track performance, report to clients on a monthly and quarterly basis, and recommend improvements.

  • Build strong relationships across multiple teams and departments (UX, SEO, Media, Creative, Analytics) to develop and execute large-scale content strategies.

  • Conduct research and analysis for our clients ranging from audits and surveys to interviews and workshops and use key understandings to inform strategy and execution.

  • Collaborate with Account Executives to identify additional service offerings for our existing roster of clients.

  • Support leadership in understanding pipeline and forecasts, write proposals and RFPs, pitch clients, and identify and create effective assets for the business development process.

  • Communicate regularly with clients to ensure the highest level of customer satisfaction

  • Present social media marketing strategies and influence senior decision-makers to gain buy-in for proposals

  • Understand trends in the social media landscape to identify insights and opportunities to keep Major Tom at the forefront of digital engagement

 

Some of the Benefits & Perks You’ll Get:

  • Paid time off and bonus time off during the holiday season

  • Flexible working hours and work-from-home options

  • Comprehensive medical benefits, including a healthcare spending account

  • Daily healthy (and tasty!) snacks and weekly team breakfast

 

Major Tom is committed to equal opportunity and fair treatment for all. The company prohibits discrimination on the basis of age, race, disability, ethnicity, marital or family status, national origin, religion, gender, sexual orientation, veteran status, genetic information, gender identity, medical condition or any other characteristic protected by law. 

 

Thanks for taking the time to check out this opportunity! Unfortunately, due to the number of applications we receive we are not able to contact everyone who applies. All applications, however, are stored in our talent database and will be considered for future opportunities.

 

 

 

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  • Location
    Vancouver, British Columbia
  • Department
    Creative & Strategy
  • Employment Type
    Full Time
  • Minimum Experience
    Experienced