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Major Tom

Digital Marketing Strategist - Chinese Marketing

– Toronto, Ontario
Employment Type Full Time
Minimum Experience Mid-level

What it's Like to Work With Us

Sheng Li Digital, a subsidiary of Major Tom, is looking for a Digital Marketing Strategist with at least two years of professional experience executing digital marketing campaigns. 

Sheng Li focuses on providing Chinese advertising and marketing services to a wide range of clients such as KLM Airlines and Cirque du Soleil and to industries such as automotive, real estate, and tourism. As a subsidiary of Major Tom, a ROI-driven digital marketing agency, Sheng Li also specializes in paid media optimization, media buying, shopping campaigns, paid social, and more. We bring brands to life with extraordinary ideas that create emotional connections, fuel online conversations, and deliver measurable business results. It’s all about embracing our clients’ vision — and our top creative minds make it happen, with a boutique digital agency approach.

The ideal candidate is a "tactical strategist", meaning you are just as energized thinking about the big picture as you are executing campaigns. The digital marketing strategist position includes working with Major Tom Account Managers who manage a portfolio of clients. While the Account Managers are in a more client facing role, Coordinators work on the creation and execution of campaigns within the client team.

What We’re Looking For

  • Must be able to communicate in Mandarin (both written and verbal)

  • 2+ years working in a digital marketing agency or in an in-house digital marketing position

  • Good presentation skills and comfortable speaking in client/project meetings

  • 2+ years campaign management in Google AdWords

  • Experience with Google Analytics

  • Experience running Facebook paid social campaigns

  • Knowledge of Chinese Baidu PPC advertising

  • Knowledge of the Weibo platform and Weibo advertising

  • Knowledge of WeChat platform and WeChat advertising

  • Knowledge of Chinese technology ecosystem

  • Knowledge of search engine optimization

  • Experience in digital media planning and buying

  • Ability to maintain job performance and a positive attitude in an entrepreneurial organization that is going through hyper growth

What You'll Get To Do

  • Assist account managers and sales staff with initial meetings with potential clients

  • Create and execute paid search and paid social campaigns on Chinese platforms such as Baidu, WeChat, Weibo etc

  • Create, plan and execute on digital media buys on Adroll, DoubleClick and other networks

  • Set up and manage Google AdWords campaigns

  • Create and execute on SEO strategies

  • Create and execute on Google Analytics implementations

  • Create monthly reports for clients that offer insights into initiatives undertaken by Marketing

  • Develop strategies for clients that will help them reach their goals within the budgetary constraints

  • Monitor client marketing initiatives on a weekly basis to ensure that the activities undertaken match the budget of the project and will help the client achieve their goals

  • Proactively make strategic campaign recommendations to clients

Check our careers page, Facebook page, Instagram feed and Twitter blog for a peek into our culture. If you find yourself leaning a bit closer to the screen, you should probably get in touch.

Thanks for taking the time to check out this opportunity and for your interest in Sheng Li & Major Tom! Unfortunately, due to the number of applications we receive we are not able to contact everyone who applies. However, all applications are all stored in our talent database and will be considered for future opportunities. 

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  • Location
    Toronto, Ontario
  • Employment Type
    Full Time
  • Minimum Experience
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